Marketing & Communication Projects
This collection includes selected marketing and communication projects developed through my academic work. Each project highlights my approach to strategy, research, and storytelling, combining creative thinking with practical communication solutions.
Unplug @ Night
Campaign concept · Stakeholder presentation · Marketing strategy
Unplug @ Night is a campaign concept developed to address digital overload and encourage more intentional offline connection during nighttime routines. The project explores how brands and organizations can promote healthier digital habits through thoughtful messaging and emotional storytelling.
This case study was created as part of my marketing and communications coursework and presented as a stakeholder buy-in proposal. It combines audience insight, campaign strategy, creative direction, and success metrics to demonstrate how an idea can move from concept to execution.
Creative Briefs
Campaign planning · Strategic thinking · Creative direction
These creative briefs were developed for marketing and communication campaigns focused on consumer insight, brand positioning, and strategic storytelling. Projects include a Volkswagen campaign centered on re-energizing brand perception and a behavior-change campaign designed to promote digital well-being. Each brief demonstrates my ability to translate business goals into clear creative direction, align messaging with audience needs, and support stakeholder decision-making.